Marketing Management (BUS530)

(01/09/2023-03/05/2023)

Course Memo

The purpose of the course is to offer an understanding of the nature and role of marketing in the firm and in the society. Students will gain knowledge regarding the marketing decisions of price, place, promotion, product, develop an understanding of consumer behavior, market research, social and cultural factors affecting marketing. The course will expose learners to a series of marketing principals, frameworks, and analyses.