Strategic Marketing (MRKT610)

(01/09/2023-03/05/2023)

Course Memo

The focus of this course is strategic marketing analysis and marketing planning. Learners will study the components and construction of a strategic marketing plan, and they will learn to analyze complex marketing situations/decisions. This course reviews trends in marketing including the integration of marketing communications, customer relationship management, global markets, the impact of e-commerce and the expanding organizational role of marketing.